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There are many benefits and drawbacks to utilizing either free or paid Web analytics services.

Use the assigned readings of the week along with researching the Internet and  submit a 2 - 4 page report that addresses the following:

  • Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
    • Available reporting
    • Length of the tracking process
    • Customization
    • Provide two examples of how different companies have utilized free analytics services.
    • Provide two examples of how different companies have utilized paid analytics services.
    • Provide a fact-based opinion summarizing both types of tools with a description for 
      which one is more advantageous?

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