RUNNING HEAD: AMAZONS REPORT.1Amazons Report on its Long-Term Goals and Business Management StrategyName of the studentInstitutionUnit codedateAMAZONS REPORT2Amazons Report on its Long-Term Goals and Business Management StrategyFor any company to continue with its operations and operate competitively in themarket, the company has to operate under a set of guidelines. This calls for the company toset clear guidelines about its operations and to define its long-term goals and objectivesclearly. Companies operate in an environment that has an impact on them both endogenouslyand exogenously. At times a companys operations may be interfered with by factors insidethe organization or factors outside the organization. A company is normally able to controlfactors that emanate from inside the organization, but some factors are beyond its control.Therefore, a company needs to have a business management strategy to continue performingeffectively. This paper examines Amazon, a leading online retailer, it establishes its longterm goals and objectives and also identifies its business management strategy.Long-term goals and objectives comprise the things that a company want to achievein the long-run. Amazon is a global online retailer; it mostly deals with electronic commerceand cloud computing. The company despite operating competitively in its market hopes toachieve the following in the long-term. It hopes to increase its operations and awareness ...
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