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Running Head: INITIATIVE PROPOSALInitiative ProposalNameInstitutionProfessorCourseDateINITIATIVE PROPOSAL2IntroductionCommunication is one of the essential tools in a healthcare setting since it helpshealthcare providers offer excellent patient care and ensure patient satisfaction. However,healthcare organizations that have ineffective lines of communication may not achieve therequired standards of healthcare. For instance, the La Maestra Community Health Center dealswith critical health care services that need not only effective communication channels but alsocommunication skills. According to Thomas et al. (2018), communication skills improvesinterpersonal relation; thus enhancing the understanding of health problems. In this regard, thispaper proposes a performance improvement initiative and implementation of a successfulcommunication strategy that may help the La Maestra Community Health Center provideeffective patient care for family planning and wellness services.III. Performance Improvement InitiativeA. Initiative: Education and Changing Family Planning Perceptions Through Mass MediaThe La Maestra Community Health Center needs to educate clients about familyplanning. Since the health center deals with a wide range of family planning clients, it shouldconsider communication via mass media. According to Nardi (2018), mass media is effective incommunicating with many people at different geographical locations; therefore, thiscommunication st ...


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