Unit 3 DB (Financial Forecasting and Data Analysis)
Within the Discussion Board area, write 400–600 words that
respond to the following questions with your thoughts, ideas, and
comments. This will be the foundation for future discussions by
your classmates. Be substantive and clear, and use examples to
reinforce your ideas.
There are very few industries that have the unique economic
factor in which the majority of its revenue does not come directly
from the customer, but from a third party. This unique economic
factor is usually referred to as a private health care insurance
company. Third party payers are the commercial, governmental, and
health care maintenance insurance companies that help providers
manage its patient’s accounts. With the change in focus toward the
patient as consumer and increasing number of health plans that are
high deductible, patients are becoming more involved in deciding
where they go for their healthcare needs.
To increase referrals, Krona is beginning to develop a new
marketing campaign to target a new patient mix and increase
revenues, something that you discussed in your last Individual
Project. You have been asked by the chief financial officer (CFO)
to collaborate with the marketing director and discuss the
importance of having advertising materials for both the health
insurance companies and the patients who receive the health care
services.
List 3 marketing approaches you would use to target potential
patients and health care insurance companies.
Explain what factors you used in choosing your specific
marketing strategies and the purpose of each selection..
How should the hospital market their commitment to patients
while considering valued based programs, accountable care
organizations and bundled payments?
Some marketing strategies may include the following:
o Social Media
o Television/Radio
o Telemarketing
o Direct Marketing to customers and referrals
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Unit 3 DB (Medical Technology)
Within the Discussion Board area, write 400–600 words that
respond to the following questions with your thoughts, ideas, and
comments. This will be the foundation for future discussions by
your classmates. Be substantive and clear, and use examples to
reinforce your ideas.
Library Research Assignment
Technology in health care has made it possible for patients
to use devices to access their medical information, monitor vital
signs, take tests at home, and carry out a plethora of other tasks
that could only previously be conducted inside the doctor’s office
(Topol, 2013). This enhanced technology is one of the many reasons
that there has been a shift from inpatient to outpatient care.
Although patients have benefited greatly from health care
technology, there are also downsides to technology, such as how it
has affected the cost of care. For this Discussion Board
assignment, you should complete the following:
Provide a definition of outpatient care.
Discuss 2–3 ways in which technological innovations have
impacted, or will impact, the delivery of care in the United
States.
Discuss 2–3 ways in which technology has had, or is expected
to have, a detrimental impact on the delivery of care.
The use of at least 2 scholarly references is required.
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Unit 3 IP (Medical Technology)
The use of health information technology (HIT) has increased dramatically over the past decade, resulting in the federal government enacting several pieces of legislation such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009. Continuing to build on your proposal for a healthcare facility from Weeks 1 and 2, you are assigned to research and discuss the following:
Discuss the financial and health benefits that can be realized
by implementing an electronic health record (EHR).
Research and explain the estimated cost of implementing an
EHR and the estimated cost of managing an EHR over the long run.
Discuss current security concerns surrounding HIT and the
EHR.
Discuss how electronic health records can be used for
decision-making and problem-solving.
Choose 1 piece of federal legislation (e.g., HIPAA, HITECH
Act, Meaningful Use), and discuss the requirements that legislation
imposes on the use of HIT and the EHR.
Note: You must use at least 3 scholarly references.
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