Compare the approach Christina Gold and her leadership team
took to lead organizational structure change at Western Union with
Kotter and Cohen’s eight-step change model. Be sure to identify
ways in which Gold and her team’s change initiative was similar to
Kotter and Cohen’s eight-step change model and the ways in which
their approach differed. Include suggestions for how the Western
Union change initiative would have benefited from following Kotter
and Cohen’s change model more effectively.
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