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Running Head: SOURCING STRATEGYSourcing StrategyNameProfessorCourseDate1SOURCING STRATEGIES2Sourcing StrategiesProject OverviewThe project is the company Pet Technologies Inc. use the services of Ad Jungle to developits advertising campaigns, and the Pet Technologies Inc. reached out Ad Jungle to request anestimate for the cost of developing an advertising campaign for their newly developed productwhich is the E-Collar. The cost management component of the project includes the projectmanagement, which includes human resources, risk, and scope, market researches, which includesall historical data and market studies, and the production of the advertisement.Scope and RequirementI'll use the 3-point cost estimation technique to determine the cost of the project. It providesa set of three estimates which are optimistic, most likely, and the least likely. This method helpsthe project manager to plan for the various scenarios that might arise. A bottom-up method willbe used for preparing a detailed cost estimate of cost components involved with every projectactivity, such as human resources and production of the advertisement. Costs estimates will beusing the best information available during the process of estimation (Hulett, 2016). Besides, it isimportant to have a professional to create the estimates for the project so that hiring an expert toprepare the estimates can improve the accuracy of the estimates. Once the expert has finished theesti ...


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