Culture and Ethics1- what is ethical behavior in marketing and
what is non ethical explain + example
2- why do marketers need Ethics
3- what are the major ethical dilemmas in marketing +
Examples
International marketing research
1- what is international marketing research
2-what kind of problems can the research experience at each
stage of doing research when in different culture
emerging markets : The Asia Pacific region
1-what factors limit Chinese economic growth
2-what are the steps that China must take to achieve further
economic growth
3-why is it difficult to make business in India
4-what kind of business opportunities does India present to
the world
Products and services for consumers
1-explain the importance of country original effect
2-what are the major components of a tangible product And how
can we modify each component depending on the culture it is sold
3-how can you adapt service globally Examples
marketing communication
1- what is the integrated marketing communication (IMC) and
it elements Explain each element + example
2-what are the major reasons for IMC failure and that
international Contexts
Marketing personal
1- what are the major criteria used to select effective
market personal ( what kind of people )
2-what are the difficulties in motivating marketing employees to work overseas and how can you motivate them to work effectively
3- what’s skills will be needed for becoming more effective marketer in the future
4- how was the work for the marketing personnel change by the 2030
1-What is price escalation Inflation pricing Deflationary
pricing Administrative pricing Dumping Fixed pricing
Under what condition you can apply each pricing strategy and
give examples
2-What are the major factors that contributed to Japan economic decline in 1990s
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