Running Head: MARKET DOMINATION1Market DominationNameInstitutional AffiliationMARKET DOMINATION2Market DominationThe article, Blue Ocean or Fast-Second Innovation? A Four-Breakthrough Model toExplain Successful Market Domination. By Bernard Buisson and Philippe Silberzahn focuseson market domination. According to the authors, the redefinition of success is essential in beingable to dominate the market. Success is defined as the ability to have market domination over agiven period. The article goes further to describe what domination is by claiming that it is theincrease of the market share and gaining of better profits over a given period more than theirbiggest competitor. After introducing the reader to these new terms, the article continues to pointout the four ways of entry into the market. However, a literature conducted by the duo revealsthat the first and second mover does not explain the success in market domination. The literaturereview shows the differing opinions concerning market power.An in-depth explanation that goes beyond the first and second movers is offered usingmarket family trees. Market family trees often show the series of produc ...
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