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Section Two; Socio-cultural Analysis:

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion.  A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at leastthree outside sources to complete this assignment.  PLEASEremember to cite all your sources

Please support all recommendations with sound reasoning and research. 

Your report needs to include but not limited to:

·  Demographic Trends

o  Population growth

o  Age structure & median age

o  Life expectancy

o  Literacy

·  Cultural Analysis

o  Language

o  Customs and Norms

o  Traditions

·  Social Institutions

o  Where does the country lie within Hofstede’s dimensions

o  Family structure

o  Religious structure

o  Labor organizations

·  Informal Trade Barriers

o  Barriers that are created by social and cultural factors

o  Communication styles

o  Negotiating tactics

o  Marketing concerns

o  Ethical concerns

§  Employment practices

§  Human rights

§  Business practices

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