Assignment 2: SWOT Analysis
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
- Describe the organization, product, or service that you selected for this assignment.
- Using the SWOT analysis, evaluate your market and future competition for your selection.
- Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.
Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.
By Wednesday, March 4, 2015, deliver your assignment to the M2: Assignment 2 Dropbox.
| Assignment 2 Grading Criteria | Maximum Points |
| Clearly stated the strengths and weaknesses, including a complete representation of the market and future competition. Provided specific examples to support your ideas. | 20 |
| Clearly stated the opportunities and threats, including a complete representation of the market and future competition. Provided specific examples to support your ideas. | 28 |
| Provided insightful recommendations with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage. | 32 |
| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. | 20 |
| Total: | 100 |
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