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Your Task

Your task is to design a brief survey for a charity organisation of your choice. You should choose a charity for this assignment and imagine that you design this survey on their behalf. In general, the charity organisation is interested in tertiary students’ [target market] awareness of your chosen organisation and their willingness to volunteer time to this organisation. You will also need to provide justification for your responses, please see Module 3 Assignment Rubric.

In particular, the charity organisation is interested in the following questions:

  • To what extent are tertiary students aware of charity organisations, in general, and your chosen charity in particular (top of mind, prompted and unprompted)?
  • What do tertiary students think of the perceived advantages and disadvantages of doing volunteer work?
  • Have they done any volunteer work before? If yes, what and where?
  • How likely would they do volunteer work for your CHOSEN charity? For other charities?
  • Wat social media do they use? e.g., Facebook, Instagram, TikTok, YouTube, and Snapchat etc.)?
  • Demographics (Age and gender)
    Length & Structure

Up to three pages (excluding the cover page). Material beyond three pages of ‘body’ will not be read.
You can decide how much of the three (3) pages your questionnaire and your justification will take up.


  1. Review your assignment using the rubric in this hand-out as a checklist.
  2. Signpost clearly (make good use of headings, white space, etc.)
  3. Spell check – use New Zealand spelling, not US spelling.
  4. Cut down on long words (use simple, easy to read but appropriate language).
  5. Allow time between drafts. Never hand in your first draft. Do consider giving your final draft to somebody else to review your work.

Marking criteria
Please see Module 3 Assignment Rubric at the end of this handout. The Steps under Marking Criteria refer to the Steps in the Questionnaire Design that we covered in Session 9.
Please refer to the Department of Marketing Undergraduate Protocol for information about late assignments and plagiarism. 

Module 3 – Assignment Marking Rubric

Marking criteria Poor
0 – 40% Average
41 – 60% Good
61 – 80% Excellent
81 – 100%
Step 1
All research questions are addressed
(25 marks)
The questionnaire fails to address all research questions The questionnaire addresses all research questions but also includes irrelevant information The questionnaire addresses all research questions with only including relevant information The questionnaire addresses all research questions with relevant information. Provides clear links and justification between the questions in the questionnaire and research questions.
Step 2
Survey Method
(25 marks) Survey method is not selected Survey method is selected, but it is incorrect Survey method is correct, but lacks justification Survey method is correctly selected and justified
Steps 3-6
Content, Structure and Wording of Individual Questions
(25 marks) Issues relating to content, structure and wording are not addressed (e.g. ambiguous and complex questions) Issues relating to content, structure and wording are mostly addressed Issues relating to content, structure and wording are correctly addressed Issues relating to content, structure and wording are correctly addressed and well-justified
Step 7-8
Flow, Form and Layout of the Questionnaire (25 marks)
Issues relating to order of the questions, logic of the questionnaire and layout are not addressed Issues relating to order of the questions, logic of the questionnaire and layout are mostly addressed Issues relating to order of the questions, logic of the questionnaire and layout are clearly and correctly addressed Issues relating to order of the questions, logic of the questionnaire and layout are correctly addressed and well-justified
Total 100 marks
_ /100

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14 th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings ( Cheney, 2016) . The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader ( Babor, T. F., McGovern, T., & Robaina, K. (2017) . While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “ arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them.  Addiction Science: A Guide for the Perplexed , 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro.  Cultural and Religious Studies 4 (8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27.  Italica , 285-297.

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