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Running head: Project Type: Unit 5 Individual ProjectName:American Intercontinental UniversityBUSN311 Quantitative Methods and AnalysisDate: 08 January, 20171Running head: Project Type: Unit 5 Individual Project2AbstractThis study aims at understanding the impact of brand image of Walmart StoreIncorporation on the loyalty of its customers. The study is based on the qualitative researchwhere consumer survey data and information have been examined and analyzed. The finding ofthe study is that the brand image of has significant influence on the customer loyalty of theWalmart.Running head: Project Type: Unit 5 Individual Project3Unit 5 Individual ProjectIntroductionBrand value of a company is being considered as one of its valuable asset. Strong brandimage provides a loyal customer base to the company. Most of the companies spend huge moneyand time on cultivating and strengthening its brand image. It is very important for the marketersto understand the impact of brand image on the consumer loyalty of the company, and takedecision accordingly with respect to brand image of the companies.This research paper titled- The impact of brand image of Walmart Store Incorporationon the loyalty of its customers attempts to explore the impact of brand name and image of theWalmart on its customers loyalty.Organization BackgroundWalmart Store Incorporation is the number of branded consumer retail store of the world(Walmart, 2016). The company w ...


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