Running head: MARKETING RESEARCH1Marketing ResearchNameInstitutionMARKETING RESEARCH2Marketing ResearchBenefits of utilizing linear programming for marketing researchMarket optimization is one of the applications of linear programming. Managers can usethis method to make complex decisions concerning budget allocation as well as a marketinginvestment. Also, certain market allocation problems that encompass linear average Net revenuecan be solved using linear programming. The application is in the form of an objective function,which is a derivative of linear marginal net revenue functions (Vanderbei, 2001). More so theobject is to force the each net marginal revenue towards zero. The advantages that are associatedwith this method make it a preferable method rather than the sophisticated optimization methods.Linear programming is a statistical method that is aimed at determining a way to achievethe best outcome in a given mathematical model. One of the benefits that can be achieved byusing linear programming is that it makes the best use of the available resources such as timelabor and even machines. Another benefit is that linear programming is that in the c ...
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