Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Write a 9 page essay on Marketing the iPhone.

Product, price, place and promotion formed the marketing mix. While each component had its role in forming the marketing strategy, promotion essentially meant reaching out to the customer through advertising and media campaigns. The marketing campaign is in fact considered successful, if the company is able to create a genuine buzz around its product/s and able to raise the curiosity levels of the prospective customers. In today's world 'promotion' field has been further widened by renaming it as marketing communication. Such a communication now forms a crucial part of the managerial activities. Creating a buzz becomes all the more crucial if the company is coming out with a product for the first time, which is outside its core business. A renowned company known for its computer brands would certainly make sure that it doesn't end up with a deep dent in its reputation and huge financial losses after entering into a product category, where cut-throat competition keeps the reputed brands always on their toes.

It is under these circumstances that Apple Inc. decided to create the buzz around the iPhone. It certainly goes to the credit of Apple Inc that it not only created a decent buzz around iPhone, but it also retained the faith of its millions of customers. It is worthwhile here to mention that the marketing communication strategy adopted by Apple Inc was unique in many ways. While on the surface it appeared to be a low key, the blogger community, the media, the corporate circles, the office going community, the college going students etc. kept debating and discussing 'what the iPhone could be like' While on the one hand Apple Inc. did not spend too much on its advertising campaigns, the company was also able to put on display a mature appearance.

Apple, having entered in the mobile field in collaboration with Motorola, in the recent past had some experience of the stiff competition in the mobile world. With brand names like Nokia, Ericson, Motorola etc. tracking the moves of new entrants, Apple Inc. was bound to think about a campaign which goes well beyond the launch of just another phone from existing mobile phone makers. At the same time, managers at Apple were equally concerned about any loose ends, which might adversely impact its reputation and other established brands. Apple wanted to make sure that while the campaign doesn't look like too glittery and gaudy, yet the message reaches out to the common man. In addition, company also realized that people may not be ready to go for 'just another phone', because with the advent of powerful technologies like Wimax31 and HSOPA32 (High Speed OFDM Packet Access), the mobile phone is no more being used as a phone, instead it has become an important tool for entertainment and mobile computing in this convergence era. Therefore, Apple Inc. was bound to pack the iPhone with a host of feature, including some of the features of its own stronghold gadget iPod. Prior to the official launch of the iPhone, Apple came out with a teaser ad campaign that did not even mention the brand name. This ad campaign called 'Hello' was started during the Academy Awards. And the long queues before the iPhone stores, use of terms like 'Jesus Phone' for the iPhone are a testimony of the successful buzz around the launch.

Advantages of such a strategy are.

i.

testimonials icon
"Inheritance and Genetic Engineering"Note: Online students, please respond to one (1) of the following three (3) bulleted items....
testimonials icon
The company is thinking of adding an index tracking fund to their investment offerings and your boss wants you to investigate the different metho...
testimonials icon
For this paper, you are to develop your own 5 year plan for a career in healthcare. Listing 2 goals and 3 objectiv...
testimonials icon
The financial analysis project is designed to develop your ability to (1) understand and analyzepublished financial reports...
testimonials icon
Order Grade A+ Academic Papers Instantly!...
testimonials icon
The attached document contains a few problems that apply principles of law as learnt in class ...
testimonials icon
/*! elementor - v3.6.5 - 27-04-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading...
testimonials icon
Question 1You are a member of a spill response crew on the scene of a domestic transportation accident involving an overturned tanker truck....
testimonials icon
Introduction In this paper it enunciates the importance need of the review of literature and the related review of studies to the topic. Business...
testimonials icon
Briefly describe the vulnerable populations that may need to be reached during a crisis. Then explain potential strategies f...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65