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Selecting Media

Analyze the process for selecting the correct media.  What factors must be considered?  Select an organization, and compare and contrast the media alternatives assuming that the organization wants to target Generation X.

 

Media Pros & Cons

 

Identify the pros and cons of using radio, print, television, and digital media. Select two and discuss the pros and cons of using each media for an advertising campaign, including the legal considerations for each alternative.

 

Each must be 200-300 words and cited properly!

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